What is Website Page Analysis?
This Dashlet predominantly represents the page by way of which the traffic is directed to your website and filled the Enquiry and later on the Application Form.
How to access the Dashlet.
Navigate to Dashboard > Admin Dashboard
Click on “Add Dashlet” just beside the “Edit Layout.
A box named “Add Dashlet” will open
Click on “Website Page Analysis”
And click on “Save view”
The Dashlet looks something like this.
The page represents the URL and against that, the Leads and Applications that has come in.
To have a more thoroughgoing view, you can select the “Date Range” between which the traffic has come in.
NOTE: After you select the date range, the date range will turn blue in color.
Click on “Apply”.
The Dashlet will show the Leads and Application against each URL for the chosen date range.
NOTE: You can also download the data (The URL along with the number of Leads and Applications against each URL)
In order to download, click on the “Down Arrow” just beside the date range.
Once you click on the “Down Arrow”, a drop down named “CSV” will show.
Click on “CSV”, a CSV file will download.
The file will contain the SiteUrl and against that the Leads and Applications count.
BENEFITS OF HAVING A WEBSITE PAGE ANALYSIS-
Some facts and figures to begin with:
Power to dig down
If we talk about the current scenario, in the modern world, everybody wants the information quickly.
47% of the traffic (of the world) expect the page to get load in split seconds or in three winks for that matter.
Besides, 40% of these visitors, if it takes more than 2-3 seconds, will navigate away from your page.
According to Google,
“The best practice for loading time is 3 seconds”
In a recent survey Google analyzed, it took more than 5 seconds to load the images and 7 seconds to load all visual content.
A website page analysis will give you the power to dig down and find the root as to why the page is taking too long to load and ways to boost up the speed as well.
Manage and Build your Marketing Budget
Web Analysis will help you understand which URL is bringing out majority of traffic and converting Leads into Applications. You can figure out the websites you can invest in and bring out the best ROI.
Critical Eye on SEO Understanding
The Prime Purpose of SEO is to grow organic (non-paid) traffic, and increase the visibility of your website.
Exerting the right Keywords will help your target audience find your page.
A Web Analysis will cast a critical eye on figuring out the ways to improve your ranking and attract more traffic to your page.
Since Mobile is primary screens for internet users in India, the question of giving a great user experience comes into picture, the chances of the traffic that has directed to your website to navigate away increases if the website is not optimized for Mobile Phones.
A web analysis will give a picture whether your website is optimized for Mobile Phones and how the functionality can be improved for Smart phone users.
In a nutshell, Web analysis is a great way
To boost the speed and performance
To increase the traffic to your website,
Fix design errors that impact the functionality of your page.
To ultimately boost lead generation.