How to Use and Configure Advanced Tracking Parameters?

Introduction

Advanced Tracking Parameters are URL parameters you can add to your ads' landing page URLs. They collect information about the source of your ad clicks and are best used when you want to customize your landing page based on these parameters.

Why are Advanced Tracking Parameters Used?

Advanced Tracking Parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can identify if people who clicked on your ads used mobile devices, the keyword used, where they were located when they clicked your ads, and much more.

By default, Meritto's widgets and Landing Pages can capture Source, Medium, and Campaign using UTM Parameters. However, to get a deeper insight of the audience, we also have the feasibility to capture additional tracking parameters. The Advanced Tracking Template, when configured in Google Ads, helps to capture additional details in Meritto CRM. 

Tracking Template : {lpurl}&utm_campaignid={campaignid}&utm_adgroupid={adgroupid}&utm_creativeid={creative}&utm_matchtype={matchtype}&utm_device={device}&utm_network={network}&utm_keyword={keyword}&utm_placement={placement}

The above template should be copied and configured into Google Ads Account. Following is the step-by-step guide to configuring Advanced Tracking Template at the Ads and Extension Level.

Step 1: Log in to your Google Ads Account
Click here to login to your Google Ads Account
Step 2: Click on ‘Ads’

Step 3: Click on the Pencil Icon to edit the ad

Step 4: Scroll down to ‘Ad URL options’ and expand it

Step 5: Configure the tracking template by pasting the following 
{lpurl}&utm_campaignid={campaignid}&utm_adgroupid={adgroupid}&utm_creativeid={creative}&utm_matchtype={matchtype}&utm_device={device}&utm_network={network}&utm_keyword={keyword}&utm_placement={placement} 

Step 6: Click on ‘Test’ to test the tracking template.

Step 7: Click on ‘Save ad’

Similarly, you can configure the tracking template at Ad group and Campaign Level. 

For Ad group level, the below steps has to be followed:-

1. Click the Ad groups page menu on the left.
2. Add the “Tracking template” column to your table.
   • Click the column icon above the statistics table, then click Modify columns.
   • Expand the "Attributes" option and click Tracking template.
   • Click Apply.
3. Use the horizontal scroll bar at the bottom to scroll across the table to find the added column. 
4. Hover over any entry in the "Tracking template" column.
5. Click the pencil icon when it appears.
6. Paste the tracking template.
7. Click Test to test the tracking template.
8. Click Save.

For Campaign level, the below steps has to be followed:-

1. Click the Settings page menu on the left and select “Campaign Settings”.
2. Add the “Tracking template” column to your table.
   • Click the column icon above the statistics table, then click Modify columns.
   • Expand the "Attributes" option and click Tracking template.
   • Click Apply.
3. Use the horizontal scroll bar at the bottom to scroll across the table to find the added column.
4. Hover over any entry in the "Tracking template" column.
5. Click the pencil icon when it appears.
6. Paste the tracking template.
7. Click Test to test the tracking template.
8. Click Save.