How to Track Downstream Conversions Against a Specific UTM Parameter?

Overview

Meritto allows you to track downstream conversions—such as form submissions and enrolments—against specific UTM parameters. This is especially useful for assessing the effectiveness of various traffic sources and campaigns in driving meaningful actions beyond just clicks or visits.

Plan & Permissions

To perform this action, you must have:

• Access to the Campaign Management module.
• Permission to view campaign performance reports.

Step by Step Instructions

Follow the steps below to track submissions and enrolments tied to specific UTM parameters:

1. Navigate to Campaign Dashboard
   • Log in to your Meritto account.
   • From the left-hand panel, go to Campaign Management.
   • Click on the Campaign Dashboard to begin.
     
     
2. Select Traffic Channel
3. In the dashboard, click on the relevant Traffic Channel to view the detailed analytics.
   • This includes a breakdown of different sources tagged via UTM parameters such as utm_source, utm_medium, utm_campaign, etc.
     
     
4. Click on ‘View Report’
   • Now, click on View Report for the chosen channel.
   • You’ll be directed to a detailed, source-wise performance report.
     
     
5. Analyze Downstream Metrics
   • Within the report, you can view how each UTM-tagged source performs across key metrics such as:
     • Visits
     • Form Submits
     • Verified Leads
     • Enrolments

These metrics help identify which source and campaign combinations are contributing to actual conversions and student acquisition.

Conclusion

By utilizing UTM parameters and navigating the Campaign Dashboard in Meritto, you can easily track and analyze downstream conversions like form submissions and enrollments. This helps in making data-driven decisions and optimizing marketing spend towards the most impactful sources.