Important: PE-TM Chain Binding are applicable only for DLT based SMSs in India
Overview:
As per the TRAI SMS guidelines Principle Entity Telemarketer (PE-TM) Binding is mandatory now. If any Institute fails to Complete the process, the SMS will not work from 11th December 2024.
SMS flow chain model for your reference:
- Principal Entity (PE): A Principal Entity is any organization (Educational Institutes) or brand that initiates or authorizes SMS communication to its customers or leads.
- Telemarketer-Aggregator: A Telemarketer-Aggregator involves intermediaries(NPF) who aggregate messages from various Principal Entities before routing them to delivery providers.
- Telemarketer-Delivery: A Telemarketer-Delivery covers entities(Kaleyra, ValueFirst, etc.) responsible for the final delivery of messages to recipients.
Key Requirements and Dates:
- The scrubbing process for PE-TM binding will go live on 11th December 2024. Only messages from complete, compliant chains will be delivered; non-compliant messages will be scrubbed.
- The registration process for declaring your Telemarketer Aggregator is available across all the Operator DLT portal.
- PE can define PE-TM chain binding in any of the DLT portals.
Process to follow:
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Principal Entity to log in to their respective DLT Portal:
- Airtel: PE-TM Binding-Airtel.pdf
- Jio (TrueConnect): PE-TM Binding-JIO.pdf
- Vi (VILPower): PE-TM Binding-VIL.pdf
- PingConnect: PE-TM Binding-QTL.pdf
- Tata: PE-TM Binding-TATA.pdf
- Initiate PE-TM binding and select NoPaperForms Pvt. Ltd. as Your Telemarketer Aggregator Partner with TM Aggregator ID: 1102641120000014245 and submit the request.
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Initiate another PE-TM binding and repeat the process mentioned in step 2. (Principal Entity, i.e. client, has to initiate 2 PE-TM binding to ensure better SMS delivery and fallback mechanism.)
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Notify us via email at ticket@meritto.com with the following details along with the relevant screenshot:
- Requestor Name
- Chain ID
- DLT Portal Name
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Your Institute ID and Name on Meritto CRM.
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Telemarketer-Delivery Approval: Once Meritto receive the details, we will add the respective Telemarketer-Delivery to the chain. Once they approve the chain, we will notify Principal Entity (client).
- Final Approval: Principal Entity(client) must approve the chain on their respective DLT portal after Telemarketer-Delivery approval.
Important Details:
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Telemarketers:
- NPF works as a Telemarketer Aggregator
- ValueFirst & Kaleyra work as Telemarketer Delivery
- NPF Telemarketer ID (SMS Chain): 1102641120000014245
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