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PE-TM Chain Binding on DLT

  • Updated

Important: PE-TM Chain Binding are applicable only for DLT based SMSs in India

Overview:

As per the TRAI SMS guidelines Principle Entity Telemarketer (PE-TM) Binding is mandatory now. If any Institute fails to Complete the process, the SMS will not work from 1st December 2024.

SMS flow chain model for your reference:

  • Principal Entity (PE): A Principal Entity is any organization (Educational Institutes) or brand that initiates or authorizes SMS communication to its customers or leads.
  • Telemarketer-Aggregator: A Telemarketer-Aggregator involves intermediaries(NPF) who aggregate messages from various Principal Entities before routing them to delivery providers.
  • Telemarketer-Delivery: A Telemarketer-Delivery covers entities(Kaleyra, ValueFirst, etc.) responsible for the final delivery of messages to recipients.

Key Requirements and Dates:

  • The scrubbing process for PE-TM binding will go live on 1st December 2024. Only messages from complete, compliant chains will be delivered; non-compliant messages will be scrubbed.
  • The registration process for declaring your Telemarketer Aggregator is available across all the Operator DLT portal.
  • PE can define PE-TM chain binding in any of the DLT portals.

Process to follow:

  1. Principal Entity to log in to their respective DLT Portal:
  2. Select NoPaperForms Pvt. Ltd. as Your Telemarketer Aggregator Partner:
    • TM Aggregator ID: 1102641120000014245.
  3. Submit the Request:
    Notify us via email at ticket@meritto.com with the following details along with the relevant screenshot:
    • Requestor Name
    • Chain ID
    • DLT Portal Name
    • Your Institute ID and Name on Meritto CRM.
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  4. Telemarketer-Delivery Approval: Once Meritto receive the details, we will add the respective Telemarketer-Delivery to the chain. Once they approve the chain, we will notify Principal Entity (client).
  5. Final Approval: Principal Entity(client) must approve the chain on their respective DLT portal after Telemarketer-Delivery approval.

Important Details:

  • Telemarketers:
    • NPF works as a Telemarketer Aggregator
    • ValueFirst & Kaleyra work as Telemarketer Delivery
  • NPF Telemarketer ID (SMS Chain): 1102641120000014245
  • Important Note for SmartPing Users:
    SmartPing does not support Telemarketer Aggregator registration. Clients using SmartPing must shift to other DLT platforms, preferably VILPower, to complete the PE-TM Chain Binding process.