How to Increase WhatsApp Business API (WABA) Messaging Limits?

Introduction

When using WhatsApp Business API (WABA) to communicate with leads, managing message limits is crucial to ensure efficient communication. Here's a guide to understanding and increasing your messaging limits to meet your business needs.

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What Are Messaging Limits?

Messaging limits define the maximum number of business-initiated conversations your business phone number can start within a 24-hour period. These conversations include sending marketing, utility, or service templates.

At the start, each business phone number is limited to 250 business-initiated conversations per day. However, this limit can be gradually increased based on business performance and message quality.

The available messaging limits are:

• 1,000 conversations/day
• 10,000 conversations/day
• 100,000 conversations/day
• Unlimited conversations/day

Methods to Increase Messaging Limits

1. Achieve 1K Conversations
   

   To increase your messaging limit to 1,000 conversations per day, you can follow one of these steps:

   • Business Verification: Verify your business with Meta. Once approved, Meta will evaluate the quality of your messaging. If your messages meet the quality standard, you’ll be eligible for a limit increase.

   • Identity Verification: You may be required to verify your identity if you haven't already. This step ensures that Meta can accurately assess your business’s eligibility for a limit increase.

   • Open 1K Conversations in 30 Days: Open 1,000 or more high-quality business-initiated conversations within a 30-day window. Meta will analyze your messaging behavior and increase your limit based on its assessment.

2. Send High-Quality Messages

   To maintain or increase your limits, sending high-quality messages is essential. Here are some best practices:

   • Follow the WhatsApp Business Messaging Policy: Ensure all messages comply with WhatsApp’s guidelines.

   • Send messages to opted-in users only: Avoid sending unsolicited messages to users.

   • Personalize your messages: Tailor your content to make it relevant and useful for each user.

   • Be mindful of frequency: Avoid spamming users with too many messages in a day.

3. Automatic Scaling
   After reaching the 1K messaging limit, automatic scaling may increase your limit further. Meta evaluates your phone number based on:

   • Connection status: Your phone number must be active and connected.

   • Quality rating: Your quality rating must be medium or high.

   • Messaging activity: If your business-initiated conversations in the last 7 days reach 50% or more of your current limit or 80% open rate over a rolling 7-day period, Meta may automatically increase your messaging tier.

For example, if you initiate 500 conversations in 2 days and have a 1K limit, your limit can increase to 10K after 24 hours.

* If the 500th conversation is opened at 3 pm (for example), the messaging limit is increased at 3 pm the following day (i.e. 24 hours later).

Reaching Your Messaging Limit

Once you hit your messaging limit for the day, new conversations can only be initiated when existing ones end. This ensures you stay within your limit but also allows for continuous communication once conversations close.

Increasing your WhatsApp Business messaging limit allows you to scale your communication efficiently, ensuring your leads and customers receive timely, high-quality messages. Follow these steps to ensure your business can unlock higher tiers and drive better engagement.