Introduction

At Meritto, our dedication to enhancing customer solutions and supporting educational organizations like yours in achieving enrollment growth remains a core focus. It is with this passion that we announce the latest updates to our purpose-built solutions, carefully designed not only to equip you for today but also for tomorrow.

So, what’s new? Let’s dive right in.

Feature Upgrades

Experience a more powerful way to prioritize your student leads

With Dynamic Lead Scoring, now enjoy greater flexibility and control to adjust lead scores based on critical lead activities and properties using automation. This means you can now give more weight to activities that matter the most to you, like attending a webinar or a campus visit. 

The upgraded lead score view now provides you the transparency of score changes over 7 days, along with the top positive influencing factors so you get deeper insights and make data-driven decisions, that align with your enrollment goals. 

Ready to see how it works? Click here to read more.

Know exactly where your leads are coming from to maximize ROI

We made it easier for you—tracking the campaigns to pinpoint the source of your leads with unmatched accuracy using the Latest Campaign feature. This new addition expands upon our existing Primary, Secondary, and Tertiary campaign framework, providing even greater insight into lead acquisition.

Simply put, this enhancement equips you to identify which marketing efforts are generating leads, even if the registration attempt is more than three. You'll see the latest source, medium, and campaign for leads, enabling you to allocate resources more effectively and optimize your marketing strategies for maximum impact. Click here to read more.

 
Make conversations that convert more with Echo's Send Template feature

Remember when we launched Echo, our purpose-built WhatsApp live chat platform, last month? Education organizations globally are already leveraging it to convert and enroll more prospective students and learners. And now, we've just made it even better. 

With our latest upgrade, you can now send pre-approved communication templates straight from the Echo chat window. There’s no need to switch back and forth to the lead manager—everything you need is right where you are. 

This means you can manage conversations more smoothly, address inquiries faster, and secure conversions with leads, even when they're not actively in session. Click here to read more.

Maximize your outreach with MCube campaign dialing

Now manage your recurring outbound calls more seamlessly than ever by setting up dial campaigns using MCube Campaign Dialing through the Meritto Portal, for both Lead and Application Manager. This enhancement boosts your team’s productivity, allowing for expanded communication outreach and effective re-engagement with cold leads. Click here to read more.

 
Simplify your call management with Multi-vendor telephony integration

For education organizations with geographically distributed teams, using a single telephony vendor can cause operational issues. Our new and innovative multi-vendor integration feature within the Meritto portal empowers you to manage multiple telephony vendors effortlessly for inbound, outbound, or campaign calls. 

This means no downtime, streamlined call management, and seamless API integration that facilitates easy switching between vendors. Click here to read more.

Make fee payments flexible with Pay Later (Monthly EMI)

Now, equip your students to comfortably pay their token fees in monthly installments (EMIs) on Collexo - our purpose-built education payment cloud, without any financial burden. Meanwhile, your education organization collects the fees instantly through our loan partners, securing their enrollments. Click here to read more.

Access enrollment critical data on the go with “My Workspace” on mobile

No more waiting for desktop access – now, the power of actionable data is in your pocket. With the launch of 'My Workspace,' your Meritto mobile app transforms into a data command center, providing you access to all data insights of your reports and dashboards built on the web at your fingertips, so you do not just take swift actions but act instantly as per the changing data. Click here to read more.