Campaign Manager - An Introduction
The Campaign Manager provides a comprehensive dashboard that offers insights into leads generated from various channels and allows for precise ROI calculation. This detailed dashboard enables clients to efficiently allocate their marketing budgets by monitoring the performance of different traffic channels. With in-depth analytics and source-wise attribution for all lead sources, the Campaign Manager aids in identifying and tracking marketing campaign performance. It also facilitates budget planning and ROI calculation. By eliminating the need for manual lead sharing in spreadsheets, this tool offers valuable insights on the quality of leads generated by each source.
How to Navigate?
- Go to Campaign Manager > Campaign Dashboard
- A page named “Campaign Manager” will open.
- You would see three tabs named “Channel Summary”, “Lead Disposition Summary”, and “Course v/s Source”.
We will discuss about “Channel Summary”.
What does the Channel Summary represent?
Channel summary basically shows the traffic channel-wise leads and Application wise count, contribution and eventually the conversion percentage.
For glossary, you can read All about Traffic Channel & its Importance.
You can check the lead count, Application count and conversion thereafter.
- Count: Represents the number of leads generated from different traffic channels.
- Verified: Indicates the count of leads that have been verified, meaning they clicked on the verification email sent to their email addresses.
- MEI: It is the number/percentage of leads that attempted to register only once. (In other words, MEI leads are those type of leads that do not have any secondary or tertiary instance).
For Paid Applications: