What is an SMS Communication Stats Dashlet?
SMS Communication Statistics provide a comprehensive view of SMS performance based on activity and engagement channels in a single snapshot.
How to Enable Dashlet?
- Click on “Add Dashlet” just beside the “Edit Layout.
- A box named “Add Dashlet” will open
- And click on “Save view”
Purpose of the Dashlet
SMS Statistic contains two buttons named “Activity” and “Engagement” on the left side.
- Activity represents the system-generated emails that are sent based on lead activity. eg. OTP, Payment confirmation, etc.
- Engagement represents the emails that are sent manually or by automation for marketing purposes.
The bifurcation basis is the SMS that has been triggered.
The total SMS Sent and against it the status of the SMS, that is number and percentage of SMS that had been.
Delivered – Out of the SMS that has been sent, the percentage/number of SMS that have been delivered successfully.
Clicked - Out of the SMS that has been delivered, the percentage/number of SMS that are clicked.
DND - Out of the SMS that has been sent, the percentage/number of SMS that goes into DND.
Absent Subscriber - Out of the SMS that have been sent, the percentage/number of SMS that have a status of Absent Subscriber.
Invalid Subscriber - Out of the SMS that have been sent, the percentage/number of SMS that have a status of Invalid Subscriber.
Message Inbox Full - Out of the SMS that have been sent, the percentage/number of SMS that have a Message Inbox Full status.
Others - Out of the SMS that has been sent, the percentage/number of SMS that have a “Other” as a status.
Glossary – SMS Status
Delivered: The receiving server has accepted the message.
Clicked: Measure how many people clicked through your short links, attachments, mobile pages, and surveys. Monitor response rates in real-time to continuously improve your campaigns and follow through.
DND: DND stands for “Do Not Disturb”. As per TRAI regulations, if a person registers his or her number in DND then they will not receive any kind of promotional or marketing SMS/calls.
Note: In the promotional route SMS can only be sent to non-DND numbers within the time frame of 9 AM to 9 PM.
You can send non-promotional SMS to both DND and non-DND numbers using the transactional route. (Subjected to T&C)
Absent Subscriber: The subscriber is unreachable during the broadcast, either due to an unknown status, the mobile number being unavailable, out-of-network coverage, or the device being switched off.
Reasons:
- Poor network coverage
- Roaming restriction/restricted area
Invalid Subscriber: This occurs when the subcriber's information is inaccurate, the subscriber has been removed from the system, or there's an issue verifying the subscriber's information.
Message Inbox Full: The error may appear if your inbox file has exceeded the memory size limit or the folder Inbox is full, and can't hold any more messages.
Others:
- Barring Service activated by the end customer / Operator
- Network error at the far-end operator
- Message is rejected because there is no directory number for the mobile subscriber or service is temporarily not available for the subscriber from the end carrier
- System failure due to an Unknown subscriber
Quick Actions
- To view data for a specific time frame, simply choose the desired date range and click apply, as illustrated below. This action filters the data accordingly.
- Easily download data for additional analysis by clicking on the download icon. This one-step process allows you to download the data in CSV format.
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