What is an Email Communication Stats Dashlet?
Email Communication Statistic provides us a picture of overall email performance basis the activity and engagement channel in a single view.
How to Enable the Dashlet?
- Click on “Add Dashlet” just beside the “Edit Layout.
- A box named “Add Dashlet” will open
- Enable the toggle for "Email communication stats dashlet"
- And click on “Save view”
Purpose of the Dashlet
Email Statistic contains two buttons named “Activity” and “Engagement”.
- Activity represents the system-generated emails that are sent based on lead activity. ex-OTP, Payment confirmation, etc.
- Engagement represents the emails that are sent manually or by automation for marketing purposes
The bifurcation basis is the Emails that have been triggered.
For instance: The total Emails Sent and against it the status of the Email, that is number and percentage of Emails that had been
Delivered – Out of the Emails that have been sent, the percentage/number of Emails that have been delivered successfully.
Opened - Out of the Emails that have been delivered, the percentage/number of Emails that are opened.
Clicked - Out of the Emails that have been delivered, the percentage/number of Emails that are clicked.
Bounced - Out of the Emails that have been sent, the percentage/number of Emails that are returned to the sender because they could not be delivered to the intended recipient.
Dropped - Out of the Emails that have been sent, the percentage/number of Emails that were not delivered to the recipient's inbox.
Unsubscribed - Refers to emails, where the recipient has opted out of receiving further emails from the sender.
Spam - Out of the Emails that have been sent, the percentage/number of Emails that landed in the Spam.
Glossary - The Email Status
Delivered: Means the recipient's server accepted the email. However, the server must still decide whether to place it in the inbox or send it to spam.
Opened: Indicates the number of people who viewed your email. While it's hoped they read it, there's no guaranteed duration of their attention, and it's not possible to track how long they spent looking at the sent email.
NOTE: Open rates often have more to do with how compelling your subject line is for it to get opened by the recipients.
Refer: Creating Subject Lines For Email Templates
Clicked: Measure how many people clicked on a link within your email. While “opens” only measures how many people look at your email, your “clicks” represent how many people read the content of your email and were compelled to click through to your target page
This is an important number as it helps you measure how effective your emails are at driving traffic and convincing readers to take action.
P.S. If you see many "opens" but few "clicks," it's time to examine the content of your email.
Bounced: Bounced emails are addresses that could not be delivered successfully to recipients of the email.
There are two types of bounced emails:
- Hard bounces
- Soft bounces
Hard Bounces: The addresses that were rejected outright.
Reasons:
- The recipient's address no longer exists.
- The email's domain name no longer exists.
Generally, hard-bounced emails are flagged in your mailing list, as well as the email unsubscribes list, the reason being that you do not send those emails again. This is done to ensure your deliverability. Also, to ensure that the IP reputation is not damaged from repeat sends to addresses where an email bounced back.
Dropped: Typically, Emails will start getting “dropped”, if a user has previously bounced, unsubscribed, or reported the email as spam.
Typically, when a message is dropped, it's a positive outcome, as the Email Service Provider (ESP) is respecting the user's preferences and preventing them from getting an unwanted email.
Unsubscribed: To unsubscribe means to remove your email address from a company’s mailing list to not receive any further emails or communications.
Every email campaign must include an unsubscribe link to provide subscribers an option to remove themselves at any time.
Calculation: The unsubscribe rate percentage is calculated by dividing the number of people who unsubscribed by the number of emails delivered times a hundred (Unsubscribed number/Emails delivered x 100 = Unsubscribed rate %).
Spam: Spam email, also known as junk email, is an email sent without explicit consent from the recipient.
In general, people discard emails that are irrelevant to them or consistently mark them as spam.
Spam is an issue about consent, not content.
There is a graphical representation of the same as well, with month-wise status bifurcation
Quick Actions
- To view data for a specific time frame, simply choose the desired date range and click apply, as illustrated below. This action filters the data accordingly.
- Easily download data for additional analysis by clicking on the download icon. This one-step process allows you to download the data in CSV format.
NOTE: The CSV file will contain the Status (i.e., Sent, Delivered, Opened, etc.) and the total Email statistics along with the month-wise bifurcation.
What is the benefit of keeping a check on Email Statistics?
To check out
- The delivery rate, open rate, and click rate.
- The ways to improve the ROI
- The ways to improve the email content and subject Line to increase the delivery or click rate for that matter, if any.
In essence, there are no strict rules; it entirely depends on your data, guiding you on the specific areas that require attention.
However, some key pointers to increase email open rates:
- Use subject lines that compel your audience to open your Email, to get the best open rate
- Personalize subject lines with the reader's name.
- Use a recognizable sender name.
- Optimize your email campaigns for mobile.
- Segment your email lists
Of course, the best option for you might not be to use any of the above. It depends entirely on what your reports tell you.