Creating a Communication Template for Raw Data – Meritto

Introduction

"Raw data" typically refers to data that has not been processed or analyzed and has been collected from various sources. This article will help to understand how can we create a communication template for this unprocessed data.

How to Create Communication Template for Raw Data?

If you want to go through the steps to create a template please refer, How to create Communication Templates.

1. Using tokens using the [T] icon

This is where you would find the token to be used in the content. Since the data is raw and you exactly do not know the intent of the prospect to join your institution, so the type of tokens that you can use here will differ from that of the lead and application-level tokens. For example; you cannot use the tokens such as the college logo or college name or registered name here.

2. Duplicating other templates to create Raw Data templates

You can also copy the template from previously created templates and you have to edit the content of templates according to the requirement.

Most importantly, you cannot use a direct login link or any link that is application-specific in this template's buttons (like Apply Now). Rather you have to use the customized URLs of website links of the institutes, along with the required UTM source, medium and campaign values. This link can be generated using the tool by Google Analytics at https://ga-dev-tools.appspot.com/campaign-url-builder/

Correct Link: http://demoinstitute.com/?utm_source=Raw%20Data&utm_medium=Email&utm_campaign=Event%20Data

Don't Use: Direct Login Link, http://demoinstitute.com/

Once the student receives this mail/SMS and clicks on this correct link, he would be redirected to the enquiry/application landing page where he can register, and if he does, his/her lead would be created in the CRM with source as Raw Data, medium as Email (or SMS) and campaign as Event Data.

This would help you measure the ROI of the communication sent to the Raw Data by filtering out leads as per these source, medium and campaign values.