Why to create UTM?

• In a digital space the data directs through various origins and choose different paths to enter into the system, either it can be online, offline or it can be Facebook Ads, Google Ads etc. It is important to map these sources under the appropriate channels. For example, if a lead has entered into the system through Google then it will be mapped under Organic; similarly, if this lead has entered associated with some medium such as Google Ads then the medium will be mapped as Google Ads.

• So, this tracking is efficient in capturing the source and medium through which we can define these under appropriate bucket. These tracking mechanisms has been defined by Google under the label called UTM (Urchin Tracking Module).

• This UTM has parameters like source, medium & campaign. Campaigns are the way of marketing through which the lead has been targeted and reached successfully. Example of such campaigns can be Email marketing campaigns labeled as Admissions 2020, etc.

• Source, medium & campaigns are dependent on each other. To track the campaign effectively, we need to identify the medium where it is running and the source that defines that medium.

How to create UTM parameters?

• Go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create your own UTM

• Start by entering the entering following details URL of your landing page in the designated field.

• Accurately input the required source, medium, and campaign parameters in the respective fields. These details are essential for effectively tracking your website campaigns.

3. Make sure to fill in all the necessary fields of the Campaign URL correctly. This ensures that your website campaigns are easily and efficiently traced.

4. For a clearer understanding, refer to the provided example fields. These examples will help you comprehend the process more easily.

Upon completing the steps, you will receive your final URL. This URL can be utilized to track all your campaigns effectively.