Overview
The WhatsApp Business API (WABA) integration for RAW Data allows you to send WhatsApp messages directly to your RAW Data contacts. This feature enhances your ability to engage with potential leads, providing a more direct and interactive communication channel.
Features
- Direct Messaging: Send WhatsApp messages to contacts in your RAW Data lists and segments.
- Custom Templates: Create and use personalized WhatsApp message templates.
- Bulk Messaging: Send messages to multiple contacts simultaneously.
- Performance Tracking: Monitor message delivery and engagement rates.
Who Can Use It?
This feature is available to all users with:
- An active Meritto CRM account
- The RAW Data module enabled
- WhatsApp Business API access
- Appropriate user permissions (see "Required Permissions" section)
Required Permissions
To use WABA for RAW Data, users need the following permissions:
- "Allow Communication on list(s)"
- "Allow Communication on segment(s)"
- "Bulk WhatsApp Business" (for sending bulk messages)
Admins can manage these permissions in the User Management section.
How to Use?
Sending a WhatsApp Message
- Navigate to your RAW Data module.
- Select a list or segment.
- Click the WhatsApp icon in the action menu.
- Choose a template or create a new message.
- Select your target audience.
- Review and send your message.