Introduction
In our ongoing effort to enhance campaign tracking capabilities, we're excited to introduce the Latest Campaign feature. This addition expands upon the existing Primary, Secondary, and Tertiary campaign framework, providing users with even greater insight into lead acquisition.
Why It Matters?
Efficient campaign tracking is vital for businesses to understand the effectiveness of their marketing efforts. By identifying the latest campaign through which a lead registers or re-registers, organizations can make more informed decisions about resource allocation and strategy refinement.
How does it Work?
- You can now access the latest campaign information through specific columns in your lead manager:
- Lead Origin (Latest)
- Latest Traffic Channel
- Latest Registration Campaign
- Latest Registration Date
Filtering leads based on the latest campaign is simple. Just use the "Campaign Instance" filter and select "Latest campaign" as the value.
Example Scenario
Imagine a scenario where a lead interacts with multiple campaigns over time. With the Latest Campaign feature, you can easily pinpoint which campaign ultimately led to their registration, allowing for more targeted analysis.
Get Started Today
Ready to leverage the power of the Latest Campaign feature? Add these columns to your Save views and start uncovering valuable insights into your marketing efforts.
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