All about Channel Summary

Campaign Manager - An Introduction

The Campaign Manager provides a comprehensive dashboard that offers insights into leads generated from various channels and allows for precise ROI calculation. This detailed dashboard enables clients to efficiently allocate their marketing budgets by monitoring the performance of different traffic channels. With in-depth analytics and source-wise attribution for all lead sources, the Campaign Manager aids in identifying and tracking marketing campaign performance. It also facilitates budget planning and ROI calculation. By eliminating the need for manual lead sharing in spreadsheets, this tool offers valuable insights into the quality of leads generated by each source.

How to Navigate? 

1. Go to Campaign Manager > Campaign Dashboard
2. A page named “Campaign Manager” will open. 
3. You will see three tabs named “Channel Summary”, “Lead Disposition Summary”, and “Course v/s Source”.

We will discuss “Channel Summary”.

What does the Channel Summary represent?

Channel summary shows the traffic channel-wise leads and Application count, contribution, and eventually the conversion percentage.

For the glossary, you can read All about Traffic Channel & its Importance.

You can check the lead count, Application count, and conversion thereafter.

For Leads:

• Count: Represents the number of leads generated from different traffic channels.
• Verified: Indicates the count of leads that have been verified, meaning they clicked on the verification email sent to their email addresses.
• MEI: It is the number/percentage of leads that attempted to register only once. (In other words, MEI leads are those types of leads that do not have any secondary or tertiary instance).

For Paid Applications:

• Count: Represents the number of applications received from different traffic channels.
• Conversion: Represents the percentage of leads that have successfully converted into applications. It is calculated by dividing the application count from a particular traffic channel by the leads count from that specific traffic channel and then multiplying the result.
• MEI: It is the number/percentage of applications, for which the application fee has been paid and the application has been initiated by applicants that attempted to register only once.

For Enrolled

• Count: Represents the number of enrolled applications received from different traffic channels.
• Conversion: Represents the percentage of leads that have successfully converted into enrolled applicants.
• MEI: Number or percentage of applicants who have been enrolled and have attempted to register only once and do not have a secondary or tertiary instance.

How to check the sources under each traffic channel?

1. Click on the down arrow to open the menu.
2. Under each traffic channel, you will find the sources mapped.
3. To view the Top channels and publishers for leads and applications you can further scroll down and view through the bar graph given.
4. If you want to segregate the view based on leads and applications, use the filter on the right side, and click on "Select sort by."
5. You will be presented with two options:
   Sort by leads: Shows only the top channels and publishers of the leads.
   Sort by Applications: Displays only the top channels and publishers of the applications.

Additionally, you can apply filters based on "Lead Origin," and "Date Range" to further refine your data.