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All about Echo

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What is Echo?

Echo is a purpose-built WhatsApp live chat platform, built for one-to-one engagement with prospective students for education organizations to convert and enroll more. It empowers meaningful exchanges between them, streamlining the communication process and making engagement personal, immediate, and more effective.

Echo brings all incoming and outgoing WhatsApp chats from different sources on one unified platform, turning every conversation into an opportunity to engage and convert.

Pre-requisites

  • Admins must activate the Echo feature under Extensions of all packages.
  • Ensure that WABA is configured for the account and Echo is enabled for the WABA numbers.
  • Users should have enabled the permission "Echo" to access Echo.
  • Leads must be assigned to users for them to receive notifications about incoming messages and be able to reply to them through Echo.
  • Sufficient service credits for WhatsApp communication must be available to ensure uninterrupted communication through Echo.
  • Ensure the checkbox in the mentioned ticket is enabled; otherwise, all sent WhatsApp messages will not be visible to the student.

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  • Ensure that Echo is enabled in communication for the subscribed contact number.

     

Key Features

Personalized communication: Personalize each chat based on the prospective student's profile and needs. Echo’s intelligent features allow for tailored responses, ensuring that every interaction is meaningful and directly addresses each student’s concerns or questions.

Instant accessibility: With Echo on WhatsApp, your prospective students can reach out to you and you can reach out to them whenever they are ready to talk. This round-the-clock availability means you never miss an opportunity to connect, making every moment a potential turning point in a student’s decision-making process.

Pre-set templates: Cut down on repetition and effortlessly answer common questions with Echo’s library of pre-set templates. Designed to handle frequent inquiries with ease, these templates ensure your communications are consistent, professional, and engaging. 

Insightful and accessible reporting: With Echo, you gain access to detailed insights into the conversion process, allowing you to monitor the number of leads generated, the transition of leads to applications, the conversion of applications to enrollments, and more.

Draggable Widget: The Echo widget on the Meritto Panel is draggable, allowing users to position it according to their preference or convenience.

Notification Beacon: The widget notifies users with a red beacon whenever an incoming message is received, ensuring timely awareness of new messages.

Click-to-Redirect Functionality: Users can click on the widget to redirect to Echo, the platform for managing messages and leads.

In-Session and Out-of-Session Filtering: Echo allows users to filter out in-session and out-of-session students, facilitating focused interaction based on the current status of students.

Lead Search Functionality: Users can search for leads by mail ID, phone number, or name, enabling quick and efficient retrieval of specific leads.

Voice-to-Text: Echo offers voice-to-text functionality, allowing users to convert spoken words into text for message composition.

Media Sending Capability: Users can send images, documents, and videos to students, enhancing communication by providing multimedia support.

Integration with Leads Manager (LM): All leads visible on the Leads Manager (LM) are also accessible on Echo, ensuring consistency and continuity in lead management across platforms.

Consolidated Chat History: Echo provides users with the ability to view the consolidated chat history of all WABA numbers, organized in chronological order. The latest conversation appears on top, allowing users to prioritize hot prospects.

Reply from Last Contacted Number: Users can reply to messages from the number that the student last used to raise a query, maximizing the window of in-session communication.

Real-time engagement: The immediacy of WhatsApp, combined with Echo’s streamlined communication tools, allows for real-time engagement. Quick, conversational exchanges help build rapport and trust, significantly enhancing the student recruitment experience.

Team and Hierarchy Integration: Users follow team and hierarchy structures, simplifying the viewing of individual or other team members' data and defining reporting relationships within the team for efficient data access and management.

How to access Echo?

Here we will demonstrate how to access Echo on Meritto panel-

1. Navigate to Marketing > Echo.

Or

2. Click on the Echo widget.

Important Tips

  1. When using Echo for student queries, ensure to disable the user flow to prevent default automated replies. This action helps avoid unintended responses to student inquiries, ensuring a more personalized and accurate communication experience.
  2. Always ensure that you have sufficient credits for WhatsApp communication to maintain uninterrupted communication through Echo. Running out of credits can disrupt communication with students, potentially leading to missed opportunities and delays in response times. Regularly monitor your credit balance and recharge as needed to ensure seamless communication.